The inaugural JAFFNA MICE EXPO 2023 is set to captivate attendees from November 30th at the prestigious Jetwing Jaffna and The Thinnai Hotel for four days. Nestled in the northern tip of the pearl of Asia, Jaffna stands as a unique destination, brimming with cultural richness and traditional influences distinct to the region.

Exploring Jaffna’s Unique Charms

Jaffna, nestled in the northern tip of the pearl of Asia, stands as a beacon of cultural richness and traditional influences found nowhere else on the island of Sri Lanka. Closer to South India than to the country’s capital, Jaffna boasts a dignified culture and a captivating allure that makes it an exciting destination for travellers seeking a unique experience.

Jaffna holds the esteemed title of being the hub of Hindu culture in Sri Lanka. The city is adorned with magnificent temples, each telling a story of devotion and history. The intricate architecture and vibrant ceremonies give visitors a glimpse into the deep-rooted spiritual practices that shape the cultural identity of Jaffna.

Immerse yourself in the profound traditions of Jaffna by partaking in its vibrant festivals. The city comes alive with colour, music, and enthusiasm during events like the annual Nallur Kandaswamy Kovil festival, where devotees gather to celebrate and honour their traditions.

All exploration is complete with savouring the culinary delights that define a region. With its unique culinary offerings, Jaffna tantalizes the taste buds with flavours that reflect its cultural diversity. From the aromatic Jaffna curry to the delectable seafood specialties, every dish tells a story of the region’s rich culinary heritage.

Connected to the Sri Lankan mainland by a lagoon causeway, the journey to Jaffna is an enchanting experience. As you traverse the causeway, surrounded by the serene waters, you are greeted by the anticipation of exploring a land where tradition meets modernity in harmony.

Jaffna is adorned with historical marvels that showcase its storied past. With its imposing structure, the Jaffna Fort stands as a testament to the city’s resilience through the ages. Explore the atmospheric Jaffna Library, a symbol of intellectual richness and revival.

Beyond its tangible charms, Jaffna’s true allure lies in the warmth of its hospitality and the welcoming nature of its locals. Engage in conversations with the residents, and you’ll discover the heart and soul of Jaffna as they share stories that resonate with pride for their cultural heritage.

Explore : 35 Places to visit in Jaffna 

What to Expect at JAFFNA MICE EXPO 2023

Business Forum

Get insights into the Northern part of Sri Lanka’s potential as a MICE (Meetings, Incentives, Conferences, and Exhibitions) destination through a dedicated Business Forum.

Opening Ceremony

Witness the grand inauguration that marks the beginning of this groundbreaking event, signifying the region’s emergence on the MICE map.

B2B Meetings

Participate in strategic Business-to-Business meetings connecting South Indian travel professionals with local and regional MICE service providers.

Gala Dinner

Indulge in an evening of glamour and networking at the Gala Dinner, creating opportunities for collaboration and relationship-building.

Jaffna Familiarization Tour

Embark on a journey to explore Jaffna’s unique offerings through a guided Familiarization Tour, providing an in-depth region experience.

Exclusive Package for South Indian Buyers

40 MICE buyers and 05 media professionals from South India will enjoy a fully hosted buyer program. This includes a return air ticket from Chennai to Jaffna, three nights’ accommodation with meals, and access to key events.

The Driving Force Behind JAFFNA MICE EXPO 2023

The inaugural JAFFNA MICE EXPO 2023 is not merely an event but a testament to the concerted efforts and vision driving its success. Orchestrated with precision by the SRI LANKA CONVENTION BUREAU, under the esteemed Ministry of Tourism & Lands patronage, this groundbreaking expo stands as a beacon of collaboration and commitment.

Under the patronage of the Ministry of Tourism & Lands, JAFFNA MICE EXPO 2023 receives more than just an endorsement; it gains a solid foundation of government support. This patronage elevates the expo to a national platform and underscores the government’s unwavering commitment to fostering tourism growth in the Northern region of Sri Lanka.

Event Schedule

November 30th, 2023: Arrival and Welcome

  • 11.30: Arrival of Hosted Buyers and Welcome at Jaffna Airport
  • 13.00 – 14.30: Lunch at the Hotel
  • 16.00 – 17.00: Brief of the event program, Jaffna Business Forum, followed by flavours of Jaffna
  • 19.00 onwards: Welcome Dinner

December 1st, 2023: Opening Ceremony and B2B Meetings

  • 09:00 to 10:00: Opening Ceremony
  • 10.00 to 10.30: Networking Tea break
  • 10.30 to 15.30: B2B Meetings with working lunch & evening tea
  • 15.30 to 16.00: Closing Remarks
  • 19:00 onwards: Gala Dinner

December 2nd, 2023: Jaffna Familiarization Tour

  • 09.00 to 12.30: Jaffna Familiarization Tour – Stage 1
  • 12.30 to 13.30: Lunch at a local restaurant
  • 13.30 to 17.00: Jaffna Familiarization Tour – Stage 2
  • 19.30 onwards: Dinner at the hotel of stay

December 3rd, 2023: Farewell

  • 07.00 to 9.00: Breakfast at the Hotel
  • 09.30: Departure of hosted buyers

A Golden Opportunity for MICE Operators and Travel Agents

Take the chance to explore Jaffna and connect with hosted buyers from South India. Join this extraordinary expedition that the Sri Lanka Convention Bureau is organizing.

Link: Explore Jaffna with us

The JAFFNA MICE EXPO 2023 promises a gateway to new horizons in the MICE industry. Discover the untapped potential of Northern Sri Lanka and forge meaningful connections. Join us in this journey of exploration and collaboration.

Places to Visit in Jaffna 

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